May 31, 2009

Can Marketing And Spirituality Work In Harmony?

by Gabrielle Lim

judith-jimIn this world of hard sales, pushy clerks, and media overload, it's difficult to see how marketing can be something less than ferocious or harmful.

So for those working in the field of marketing or even for someone starting up their own business, how do you sell without selling out your customers? Well maybe there is a way, so long as you keep your customers' needs in your intentions.

I want to introduce you to Judith Sherven, PhD and Jim Sniechowski, PhD. Here is a message from them that bridges the gap between spirituality and the fast-paced world of marketing.

Your Online Money Making Marketing Voice

Judith Sherven, PhD and Jim Sniechowski, PhD

Making money on the Internet and marketing go hand in hand. But how do you create your online money without savaging your integrity? That’s the question most service providers and care-givers ask us.

And in answer to that question, there is a growing need, especially for the vast and growing number of service providers coming online, to understand selling as a spiritual service and the spiritual value of soft sell marketing.

Because in the face of so much rampant hard sell, combat-driven marketing online, that’s the only way you can be comfortable and proud selling your services, growing your business, and spreading the word about what you do – which we call “extending the prayer”. And it’s the only way you’ll be able to feel proud of the money you make doing so.

As fellow service providers, coming from our background as psychotherapists, we are deeply invested in wanting you to be successful making money on the Internet and offline as well. And when you create your own soft sell marketing mindset then you can stand proud behind your new marketing voice and your resulting online profits.

Now, no matter what you hear about marketing, even from us---remember that only you can really know the true value of what you do---and why you do it. Only you can create the specific marketing voice that comes from your heart and from your love for what you do.

And the heart of that knowing is the key to your best and most heart-felt marketing voice.

So:
Use Your Heart...
Use Your Love...
Use Your Soft Sell Marketing Voice...

To speak to your prospective customers so they can recognize that they are at home with you.

And when you do you extend the value, the deep spiritual prayer of what you do further out into the world! Because you will have found your own online money making marketing voice!

To build your success by expanding how you think about selling and marketing, be sure to get our new book The Heart of Marketing—Love Your Customers and They Will Love You Back (Morgan James Publishing, May 2009) and take advantage of their Amazon Book Launch sponsor Gifts still available when you go to http://TheHeartOfMarketing.com

Reconcile your heart with marketing >>

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3 Comments on “Can Marketing And Spirituality Work In Harmony?” - Post your own?

Gravatar image Dr. Signe A. Dayhoff says 5 months, 3 weeks ago

I think Drs. Sherven and Sniechowski have really nailed how to reach your audience in such a way that they will likely be with you forever. The idea of selling as a spiritual service resonates with a lot of people who have shied away from the slick, money-only-oriented hard sell. Coerce people to buy then drop them. For most people that feels wrong psychologically and morally. Why not connect with your audience, show them the benefits and overwhelming value you offer, and let them decide what they want to do. I've ready Sherven and Sniechowski's new book, The Heart of Marketing. It the soft-sell marketing bible. I wholeheartedly recommend it to everyone.

Gravatar image Twenty Twenty says 5 months, 2 weeks ago

Hi Judith and Jim,

Great post! I love marketing from the heart. It brings a deeply needed authenticity to the web.

Best to you!

Mr. Twenty Twenty
Ex Hostage turned Professional Visionary
http://www.2020unleashed.com

Gravatar image Judith Sherven says 5 months, 2 weeks ago

Gabrielle - Thank you for posting our article for your readers. We so appreciate your help in exposing your readers to marketing with heart and selling as spiritual service so that Soft Sell Marketing can become the predominate voice of commerce.
Judith & Jim
Judith Sherven, PhD and Jim Sniechowski, PhD
http://TheHeartOfMarketing.com

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