
Morty and Shelly Lefkoe
Back in 1984 my life was not going very well at all. I was a management consultant with very few clients. I was on my third marriage and we were arguing a lot. I had a two-year old baby girl and money was really scarce.
Right after New Year’s Day in 1985 I was on a plane from New York to California to make a consulting proposal to Carter Hawley Hale, a department store chain.
With over five hours without interruptions, I started thinking about why certain things in my life were such a struggle, especially money.


